Universal Windows Direct: Making us Memorable
/Window replacement companies in the Twin Cities. Do you want to guess at how many there are? It seems like there are thousands. I can only imagine how confusing it must be for a homeowner to make a decision on which company to call for an estimate. Even when a homeowner goes to a home show to look at windows it can be overwhelming because (and I swear I am not exaggerating here) 25-50% of the vendors at some shows will sell you a window. Is it easier if you are looking for a siding or roofing contractor? I don't think so.
Remember Us?
The challenge for us is being memorable. So what can we do to become memorable? When you see us at a home show what makes you stop and talk to us? When you are surfing online for information what makes you stop on our page and explore for awhile? What can we do to help you remember us?
I overhear sales guys on the phone making calls to homeowners they just met last week. Those phone calls oftentimes start like this. "From Universal Windows Direct. Universal Windows Direct. Universal. Windows. Direct." Our name just isn't ringing any bells to them. They have looked at and talked to so many different window companies that everybody has started to sound alike. No matter how much fun they had in their home talking about their project with us, they just don't remember that the guy calling them on the phone is the one they liked. Sometimes the homeowners actually say "Hold on while I get my notes" and then they come back and say "OH HI!! We like you! Thanks for calling!"
Sure, it sounds a bit crazy but it makes sense. It is human nature. Shopping for windows can be like shopping for that perfect pair of dress pants. Do you remember the last time you ventured into the Mall looking for pants? After shopping for hours you finally decide on the perfect pair and you get ready to make your purchase. But where was that store again? What was the name of it? Suddenly every store you go in to looks the same. All the pants look the same. All the sales people sound the same. You're so overwhelmed that you don't care anymore. "These pants are fine", you tell yourself. "The price isn't what I wanted but it is fine" You just want to be done. You make the purchase and cross it off your list.
So here is my point. We have plans to make us more memorable. Big plans. Plans to make us stick in your head.. catchy plans if you will. Plans to make you smile when you see us. We want you to know that when you are looking for a window siding or door contractor we are the ones you are looking for. We don't want there to be a doubt in your head that its us. You are going to love working with us and we are going to take good care of you.
We can't wait to show you what we've been working on. Next week's blog is going to be a doozie. See you then!
Author:Melissa Brager
